Salesforce for Retail & Consumer Goods (B2B Commerce)

Empower your retail distribution network with scalable, intelligent B2B commerce and order management solutions.

Schedule a free demo

The Modern Challenge in B2B Retail & Consumer Goods

Retailers and consumer goods manufacturers across the USA are navigating a fast-evolving landscape. From managing bulk orders across distribution networks to meeting partner expectations for speed and transparency—manual systems no longer cut it.

Challenges:

  • Disconnected wholesale order processes

  • Lack of real-time inventory visibility

  • Manual approvals and complex pricing

  • Limited partner self-service functionality

  • Slow, error-prone fulfillment workflows

  • Inflexible ERP integrations and siloed data

Salesforce B2B Commerce and Order Management help your business overcome these hurdles—powering personalized, scalable, and automated buying experiences tailored to every retail partner or distributor.

What Is Salesforce B2B Commerce for Retail?

Salesforce B2B Commerce Cloud is a digital commerce solution that enables consumer goods brands, wholesalers, and manufacturers to launch branded self-service storefronts for their B2B buyers.

It supports:

  • Multi-tier account pricing

  • Contract-specific catalogs

  • Bulk ordering workflows

  • AI-driven product recommendations

  • Mobile-optimized purchasing experiences

With Salesforce Experience Cloud and B2B Commerce together, your retail buyers can manage their accounts, track orders, re-order frequently purchased products, and access support—all from one branded digital portal.

Salesforce Order Management: End-to-End Fulfillment Control

Pairing Commerce Cloud with Salesforce Order Management (OMS) gives your retail or CPG business total visibility across the order lifecycle—from checkout to delivery and return.

Benefits include:

  • Real-time order tracking

  • Intelligent order routing across warehouses

  • Return & refund processing

  • Inventory source allocation

  • Automation of order status notifications

  • Integration with ERPs, carriers, and POS systems

Enable your logistics and operations team to track every wholesale shipment, route fulfillment efficiently, and resolve issues faster with Salesforce OMS.

Use Case: Consumer Goods Company

A leading food and beverage brand uses Salesforce B2B Commerce to allow restaurants, retailers, and convenience stores to:

  • View product catalogs by region

  • Place large recurring orders

  • Apply pre-approved volume discounts

  • Track order fulfillment and invoice history

The brand’s operations team uses Salesforce Order Management to:

  • Route orders to the nearest warehouse

  • Split shipments by product category

  • Automate delivery tracking updates

  • Handle returns and credit memos

Result: 3x faster ordering cycles, 40% reduction in fulfillment errors, and increased partner satisfaction.

Key Capabilities for Retail & B2B Distribution

Business Benefits

  1. B2B Commerce Portals- Enable 24/7 self-service wholesale ordering

  2. Custom Pricing Rules-Set tiered prices by customer segment or contract

  3. Mobile Commerce-Allow sales reps or buyers to order on the go

  4. Order Management System-Track fulfillment, route inventory, manage returns

  5. Product Recommendations-Upsell accessories or seasonal stock using Einstein AI

  6. Inventory Visibility-Show real-time stock availability by region

  7. Experience Cloud Integration-Give distributors access to support, documents, and case updates

Who Should Use This?

  • B2B Retail Brands & Suppliers

  • Consumer Goods Manufacturers

  • Beverage Distributors

  • Beauty & Cosmetics Wholesalers

  • Electronics & Appliance Suppliers

  • Industrial Equipment Retailers

  • Multi-location Franchise Chains

Whether you're supplying thousands of retailers or managing regional distribution hubs, Salesforce helps streamline wholesale operations at scale.

Business Impact of Salesforce Commerce + OMS

Wholesale Order Time:15–20 minutes - <5 minutes (self-service)

Fulfillment Errors:~6% - <1.5%

Order Visibility:Manual via phone/email - Real-time dashboards

Secure & Scalable

Built on the Salesforce platform, both B2B Commerce and Order Management offer:

  • Enterprise-grade scalability

  • Secure partner login with SSO and multi-factor authentication

  • Easy integration with ERP, accounting, and shipping systems

  • Automated workflows with Salesforce Flow

  • Insights with real-time dashboards and analytics

Why Lakebridge?

Lakebridge specializes in helping retailers and consumer goods companies deploy Salesforce solutions to digitize B2B commerce and optimize fulfillment. We provide:

  • B2B Commerce portal setup and branding

  • OMS configuration and integration with WMS/ERP

  • Partner enablement training

  • AI-based product recommendation setup

  • Sales and operations dashboard design

Ready to Transform Your B2B Retail Experience?

Let’s streamline your B2B buying and order management.

🔹 Schedule a Discovery Call
🔹 Get a Free Demo of B2B Commerce Portal
🔗 [Schedule a Free Demo]
📩 contact@lakebridge.in

☎️ +91 (986) 613-7007

Start Building Your Industry CRM

Ready to Build a Salesforce Ecosystem Designed for Your Business?

Book a free discovery call and get a tailored Salesforce roadmap that aligns with your industry and goals.

  • [Book free Salesforce Consultation]

  • [Get Our Salesforce ROI Checklist]

Get Free Consultation
Contact Us
+91 - 9866137007
contact@lakebridge.in

Copyright © 2025 Lakebridge, Inc. All rights reserved. Various trademarks held by their respective owners.
Duvvada Vizag Andhra Pradesh 530046

privacy
Terms of Service